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The Question I Get Asked the Most – Is Thrive Market Actually Cheaper?

Is Thrive Market Actually Cheaper?
*This post contains affiliate links.

By now, you know I am an avid shopper of Thrive Market.  I find them to have a great selection of organic and non-gmo food products, I love the convenience, and their mission and strategy for giving back is on point. But, whenever I talk with someone about Thrive Market, there is one common question that always comes up, “Is Thrive Market Actually Cheaper?” I always want to get the best bang for my buck so I like to periodically compare their prices to where I would typically shop otherwise. I’ll share with you my most recent findings below.

But first let me give you a recap if Thrive Market is new territory for you.

What is Thrive Market?

Thrive Market is an online service that offers the best healthy food and natural products to its members at wholesale prices. They keep their prices low by cutting out the middle man and working directly with the brands. The annual membership fee is $59.95, but before committing to a year, you can first try Thrive Market free for 30 days.  If it just doesn’t work for you, simply cancel at any time during that first 30 days with no obligation. To read about Thrive Market in more detail, check out this post.


Is Thrive Market Actually Cheaper?

The Perks of Thrive Market

Thrive Market has many different promotions and incentives you can take advantage of:

  • They offer 25% off your first purchase of $49 or more (this is their current promotion)
  • Free shipping on any order over $49
  • You can earn Thrive cash by referring friends, filling out feedback surveys, and participating in marketing promotions
  • They quite frequently offer various free products with purchases over a certain amount (there are some great products they give away for free many times)
  • You can shop by values such as: gluten-free, paleo, raw, vegan, etc.

Sure, all of this is great information, but back to my original question – Is Thrive Market actually cheaper? This week, I did a price comparison of many products I would typically buy at my local grocery, which happens to be Publix.  These prices are as of August, 2018.

Below are my findings on 12 items that I buy on a regular basis:

ProductPublixThrive Market
Primal Kitchen Ranch Dressing$6.65$6.29
Cascadian Farms Chocolate Chip Chewy Granola Bars$4.45$3.29
Late July Sea Salt Chips$3.89$2.39
Tom's Children's Toothpaste$4.75$3.55
Back to Nature Round Crackers$4.09$2.99
Kind Almond Butter Protein Bars$4.45$2.89
Annie's Honey Bunny Graham's$4.45$2.89
Bob's Red Mill Super Fine Almond Flour$14.39$8.49
Cascadian Farms Cinnamon Crunch Cereal$4.45$3.79
Simple Mills Almond Flour Pancake & Waffle Mix$8.29$5.99
Woodstock Organic Cashews$10.29$6.99
Seventh Generation Disinfecting Wipes$6.39$5.29

My Findings

There were some products that Publix and Thrive Market were pretty comparable on, and some where Thrive Market was significantly cheaper.

Here’s what else was very obvious as I did my research – Publix did not carry all of the products/brands that I prefer to buy and do buy on Thrive Market. This is one of the main reasons I still love Thrive Market.  Yes, the Thrive Market savings is still always significant for me, but it is also a one stop shop.  I don’t have to go to 3 different stores anymore to find all of the non-perishable and household products that I prefer to buy.

The Thrive Market Savings Guarantee

Thrive Market is confident your membership will pay for itself in savings.  If you don’t make your membership back in savings by the end of the year, Thrive Market will automatically give you the difference in Thrive Market cash after you renew your membership.

For me personally, my membership paid for itself in just my first purchase.  Once you are ready to check out, your cart shows you a breakdown of how much you are saving by shopping products with Thrive Market. Savings totals are based on the difference between MSRP, as listed on the Thrive Market site and the actual price of purchase on Thrive Market.

In my first order, I saved $79.20.  See the actual screenshot of this savings below.

Is Thrive Market Actually Cheaper

How Thrive Market Compares to Stores Like Aldi

Here’s the truth. I LOVE Aldi and actually shop there every week. I find them to have a great organic selection with great prices. But, they don’t have everything I need. I can’t buy things like cleaning supplies, baking goods, cereal (unless I’m in a bind), and many preferred kids snacks at Aldi. Sure, they have these products, they just aren’t brands I would typically buy (mainly due to the ingredients).  Here’s what I do.  I shop at Aldi for what I can’t get at Thrive Market.  I love Aldi’s produce selection, meats, eggs, milk, and some non-perishables. Everything else, I order on Thrive Market.

My Final Thoughts

  1. One main hesitation people have with Thrive Market is the membership fee. And while I completely understand it is hard to fork up the $59.95 up front, I promise you, if you try Thrive Market, and get into a good routine, your membership fee will pay for itself over and over.
  2. Food can either build your body up or tear it down. I am a huge believer that what we put into our bodies is directly related to how our bodies function. Our food today is filled with so much JUNK!!! Scary junk actually.  Now more than ever, we need to be so aware of what we are consuming.  When I learned that I could buy healthier options at great prices, I was all about it.
  3. You do have to learn a good routine that works for you when shopping on Thrive Market. I will be the first to tell you, it takes time to get your system down.  To figure out what products/brands you like to buy (because there are so many). But, you will get a good routine down if you stick with it. Once you do, it’s amazing!

This post was purely based off my personal experience, what products I buy, and how I shop Thrive Market verse my local grocery store. If you have a better system that works for you, that’s great, stick with it! But, if you’re trying to figure out a good system, want to buy healthier options for you and your family while still staying on budget, give Thrive Market a try for 30 days and see what you think!

Ready to try it?

Click here to try Thrive Market free for 30 days & get 25% off your first purchase.

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